Hi, I’m Krista, an MSOD student at Pepperdine with a background in brand strategy and a passion for building strong, human-centered cultures. I spent the first part of my career in marketing, where I learned how powerful storytelling and clarity of purpose can be. These days, I focus on aligning brand and culture inside organizations so people not only understand the mission, but feel connected to it.
I’m especially drawn to places where purpose and pride are often present but need help becoming visible and consistent. I currently lead growth and culture strategy at CultureBot, and I run a side consulting practice focused on culture design and values-based leadership.
Outside of work, I’m a stepmom, a DIY junkie, and a karaoke fan (that’s actually how I met my husband). I recharge through gardening, fantasy novels, creative projects, and the occasional old-fashioned at a Wisconsin supper club dinner.
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